Digital Media Buzz > Where Social Media and Shopper Marketing Merge to Reach Moms

Where Social Media and Shopper Marketing Merge to Reach Moms

By: adage.com

BATAVIA, Ohio (AdAge.com) — Social media and shopper marketing are probably the two hottest areas in the marketing industry. Now Mars Advertising has combined them by snagging John Andrews, a former senior manager of emerging media for Walmart and organizer of its ElevenMoms mommy-blogger network to lead a new unit, Collective Bias.

Collective Bias looks to create communities of moms (not unlike Walmart’s ElevenMoms) as a combination consulting firm and marketing conduit for marketers — initially including Campbell Soup Co., Colgate-Palmolive Co., Hershey Foods and Yahoo. In an interview with Advertising Age, Mr. Andrews discusses some of the details………[read entire story]