Digital Media Buzz > What’s Your Brand’s Social Score?

What’s Your Brand’s Social Score?

By: adage.com

NEW YORK (AdAge.com) — For many marketers, the Net Promoter Score has been an easy-to-understand, simple-to-measure metric of business health, used in everything from customer service to investor calls.

Now, some wonder, can it be replicated in social media? There are a few who think they can create a similar score for social media, building upon the Net Promoter model, which asks one question: “How likely is it that you would recommend our company to a friend or colleague?” (To get the score, subtract the “highly likelies,” or promoters, from the “unlikelies,” or detractors.)………[read entire story]