The keys to managing your Twitter talent
Posted: July 29, 2009
By: imediaconnection.com
You have created a Twitter account. Now what? How often should you tweet? Who should represent your brand?
Several companies have opted for the CEO route — handing the Twitter reigns to the top executive. Others grant Twitter autonomy to several marketing executives, hoping for diverse, consistent tweet coverage, and still others give the responsibility to anyone with spare time……….[read entire story]
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