The Drop In Google’s “Revenue Per Click” Just Means You’re A Better Marketer
Posted: July 22, 2009
By: imediaconnection.com
Last week, Google reported their second quarter earnings, and people were all aflutter (or atwitter as the case may be) that the powerhouse of Internet advertising might be signaling a slowdown in online search marketing. To be clear, Google basically came out smelling rosy in most categories, including beating Wall Street expectations by a little bit on total sales and better than expected earnings. So, they sold well, and kept costs down.
But the angle that many, including BusinessWeek, took was a note about a drop in Google’s “revenue per click”. It was that fact that many speculated fed the 3.4% decrease in the share price on July 16th. As the BusinessWeek article concluded:……..[read entire story]
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[...] Random Feed wrote an interesting post today onHere’s a quick excerptThe Drop In Google’s “Revenue Per Click” Just Means You’re A Better MarketerIn: Advertising| Google| News Article| SEO| Search Engine| Web| home 22Jul2009 By: imediaconnection.comLast week, Google reported their second quarter earnings, and people were all aflutter (or atwitter as the case may be) that the powerhouse of Internet advertising might be signaling a slowdown in online search marketing. To be clear, Google basically came out smelling rosy in most categories, inc [...]
[...] News Sources wrote an interesting post today onHere’s a quick excerptThe Drop In Google’s “Revenue Per Click” Just Means You’re A Better MarketerIn: Advertising| Google| News Article| SEO| Search Engine| Web| home 22Jul2009 By: imediaconnection.comLast week, Google reported their second quarter earnings, and people were all aflutter (or atwitter as the case may be) that the powerhouse of Internet advertising might be signaling a slowdown in online search marketing. To be clear, Google basically came out smelling rosy in most categories, inc [...]