NYT Tests Online Pay Scenarios On Print Subscribers; Decision By August?
Posted: July 10, 2009
By: paidcontent.org
Updated After much internal discussion and tons of outside advice, the New York Times is now asking a constituency that really counts how much it would pay for online content: print subscribers. In a survey that started out Thursday, the NYT offers multiple scenarios, including one at $5 a month for all content and a discounted version one at $2.50 a month for print subscribers.
New York Times Co. (NYSE: NYT) spokeswoman Catherine Mathis explained by e-mail: “The purpose of the survey is really to reach out to our home-delivery subscribers and understand how they would react to a pay model for the website. We are evaluating a variety of scenarios where access to our content, in varying amounts, would require a fee.” When I asked if there was any scenario that would block off all content, Mathis replied: “No, this research isn’t testing that scenario.”……..[read entire story]
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