Digital Media Buzz > Nearly Half of Consumers Return to Retail Sites Within One Hour After Being Served

Nearly Half of Consumers Return to Retail Sites Within One Hour After Being Served

By DMB - Press Release

Phoenix, Ariz. — A new analytics package that FetchBack, the Retargeting Company, is making available to advertisers starting today, reveals that nearly half of consumers return to retail sites quickly after being served its retargeting ads. FetchBack is the only retargeting firm to provide Retargeting Analytics.

Looking across 10 broad industry categories such as online electronics, retail, apparel, cosmetics, home and health, FetchBack learned that on average 42.9 percent of consumers returned to the retail site that generated the FetchBack-served retargeting ad within an hour of seeing the ad. In the house wares category it jumped to an astounding 69.9 percent within one hour. At 12 hours, there is a dip to 8.5% percent return conversions, but return conversions jump back up to 21.0 percent in 24 hours.

“Knowing how quickly a prospect returns to an advertisers’ site after a viewing a retargeted ad, or how many impressions each prospect receives before converting is important information that allows advertisers to optimize their campaign,” says Chad Little, FetchBack’s President and CEO.

Two new retargeting reports allow advertisers to see among other things, how long, in hours, it takes prospects to return to their site after viewing a retargeted ad online.

“Our patent pending Retargeting technology, known as FIDO 2.0, allows us to provide in depth reporting that quantifies our advertisers’ investment,” adds Little. “Before these reports were introduced, Advertisers relied on network reporting, which provides basic retargeting facts such as the number of impressions served and the campaign click through rate. This information isn’t enough to understand the true impact of retargeting campaigns. Marketers need to be able to understand what impact retargeting has on their lost prospects.”

In addition to the new reports released today, FetchBack offers other retargeting reports that show the number of impressions the average unique prospect received, how many impressions were shown before a customer returned to the advertiser’s site, the number of impressions shown before a consumer converted, the number of days it took a consumer to convert after seeing a retargeted ad, and a daily ROI report. These reports are available for advertisers to review at any time online, through FetchBack’s patent pending FIDO 2.0 interface.