Music Choice Taps Nielsen to Measure Viewership of its VOD Service
Posted: July 22, 2009
By: itvt.com
Multiplatform music programmer, Music Choice, said Tuesday that it will use Nielsen’s VOD audience measurement service. Music Choice is the third company to announce that it will use the service, and is the first ad-supported VOD platform to do so: the service’s other clients are the premium programming providers, HBO and Showtime.
The service is based on Nielsen’s National People Meter, and is billed as providing a range of demographic information on VOD viewers that allows advertisers to target their campaigns more effectively. “Music Choice will utilize Nielsen National People Meter data to enhance the targeting of advertising campaigns to specific demographics and further prove the value of our audience to our advertising partners,” Music Choice EVP, Christina Tancredi, said in a prepared statement……….[read entire story]
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