Digital Media Buzz > Introducing DoubleClick Display Benchmarks

Introducing DoubleClick Display Benchmarks

By: doubleclick.com

Advertisers and agencies who work on display ad campaigns often wonder “How do I know if my display ad campaigns are doing well?” and “What credible benchmarks can I use to compare the results on my current campaign?”

Some might rely on past campaign performance metrics while others might compare across multiple campaigns and advertisers within their client roster. All are fine means in the absence of larger, more comprehensive industry benchmarks……….[read entire story]