Industry offers transparent standards on tracking
Posted: July 04, 2009
By: imediaconnection.com
After months of growing pressure from federal administrators, a coalition of major internet companies and trade groups has announced stricter guidelines for how consumer information is collected online. The standards are an effort to self-regulate, therefore staving off any government-imposed policies.
A report titled “Self-Regulatory Principles for Online Behavioral Advertising” was released on Thursday, and the guidelines will go into effect in 2010, according to The New York Times. Major companies involved in the report include internet power players like Google, Microsoft, and Yahoo, along with service providers such as Verizon………[read entire story]
Loading ...