Digital Media Buzz > Video - Getting Viewers to Click on Ads

Video - Getting Viewers to Click on Ads

By: insidedigitalmedia.com

If you would like to know how consumers will learn to click on banner and overlay ads, this video is for you.

As video moves to the Internet many question the effectiveness of new forms of advertising such as clickable banners and overlays. The concern is justified since it is well known that traditional banner click-through rates are low.  The industry worries that rates will drop even lower on overlay ads appearing on TV screens……..[watch video]