Foursquare Shows The Business Potential Of Location-Based Services
Posted: July 16, 2009
By: techcrunch.com
There’s a reason Google is working at a rapid pace to bring location services to the forefront of many of its products (Maps, Search, Latitude, etc) — new potential business models. Sure, location also happens to be useful to many consumers, and that’s undoubtedly why Google loves it even more.
Like AdSense, it’s a mixing of what’s potentially useful for a consumer, with a way to make money. So what exactly are they going to do with it? Well, location-targeted ads are already out there, but will get much more refined. But there’s also potential for new ways to use location as a business model. And the startup Foursquare
is already showing the early stages of what could be some very interesting things………[read entire story]
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