FetchBack Analytics - Retarget
Posted: July 18, 2009
By: websitemagazine.com
A new analytics package that “retargeting” provider FetchBack made available to advertisers today reveals that nearly half of consumers return to retail sites quickly after being served its Fetchback ads. Who would have guessed?
Looking across 10 industry categories (e.g. online electronics, retail, apparel, cosmetics, home and health), FetchBack says that on average 42.9% of consumers returned to the retail site that generated the FetchBack-served retargeting ad within one hour of seeing the ad. In the houseware category, it increased to 69.9% within one hour. At 12 hours, there is a dip to 8.5% return conversions, but return conversions jump back up to 21.0% in 24 hours………[read entire story]
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