Digital Media Buzz > E-mail deliverability improves dramatically with segmentation

E-mail deliverability improves dramatically with segmentation

By: btobonline.com

Ottawa—E-mail marketers that pay careful attention to customer behavior and segmentation achieve an average e-mail delivery rate of 90.2%, well above the 82.3% average, according to a new study by analyst firm Aberdeen Group.
The report, “Demystifying E-mail Deliverability,” found that 67% of e-mail marketers surveyed consider e-mail deliverability to be one of their top marketing goals. The study noted that “best-in-class” e-mail marketers are 30% more likely to tie e-mail deliverability to customer retention than “laggards,” who focus more on revenue generation. ………..[read entire story]