Don’t Give Your Customers a Reason to Park Their Carts
Posted: July 09, 2009
By: ecommercetimes.com
Shopping cart abandonment is an e-commerce evil, but it’s not a necessary one. Researchers have uncovered some of the top reasons customers walk away, and e-tailers that choose to ignore them do so at their peril. Taking a holistic approach to protecting shopping carts can go a long way toward protecting, perhaps growing, revenue.
Up to 70 percent of online shoppers abandon their shopping carts before completing the checkout process, according to SeeWhy, a company specializing in abandonment tracking software. This rate, which rose substantially from 2005 to 2008, is in part a reflection of the intensified comparative shopping that visitors conduct on many sites simultaneously………..[read entire story]
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