Digital Media Buzz > Consumers willing to put up with online ads

Consumers willing to put up with online ads

By: imediaconnection.com

Advertising is far from the internet consumer’s favorite thing, but according to a new study, web surfers understand the necessity of advertising to access the content they want.

A poll by Nielsen found that 67 percent of respondents agree that “Advertising funds low-cost and free content on the internet, TV, newspapers and other media,” according to Adweek………[read entire story]


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