Catering TV Advertising Content to Online Campaigns
Posted: July 27, 2009
By: adage.com
What’s the secret to making online advertising scalable and sticky with the consumer? Is it about new formats, fresh content, or catering to a different viewing experience? The answer is all of the above, but most of all, it’s about an increased level of interaction.
Agencies like VivaKi have been working steadily through a long-term project, “The Pool,” to test new formats, both long and short, to gauge what resonates best with the consumer in achieving maximum………[read entire story]
Loading ...