Cable Usage Increases Among Senior Citizens and Low-Income Americans
Posted: July 15, 2009
By John Horrigan
Broadband usage
The latest findings of the Pew Research Center’s Internet & American Life Project mark a departure from the stagnation in home high-speed adoption rates that had prevailed from December 2007 through December 2008. During that period, Project surveys found that home broadband penetration remained in a narrow range between 54 percent and 57 percent.
The greatest growth in broadband adoption in the past year has taken place among population subgroups that have below average usage rates. Among them:
- Senior citizens: Broadband usage among adults ages 65 or older grew from 19% in May 2008 to 30% in April 2009.
- Low-income Americans: Two groups of low-income Americans saw strong broadband growth from 2008 to 2009.
Respondents living in households whose annual household income is $20,000 or less, saw broadband adoption grow from 25% in 2008 to 35% in 2009.
Respondents living in households whose annual incomes are between $20,000 and $30,000 annually experienced a growth in broadband penetration from 42% to 53%.
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