Digital Media Buzz > Bringing Direct Marketing to Digital Screens

Bringing Direct Marketing to Digital Screens

By: adage.com

Checking in at an airline self-service kiosk has always been a bit of a game for me. I count the number of times I pause to figure out what or where to click next — and how often I find the “Next” button on the right side.
Things got more interesting since the FAA stopped requiring the “Did you pack your bag yourself?” questions. Now there are direct-marketing offers, which are still finding a natural integration into the kiosk experience…………[read entire story]