Amazon Charts Course Toward E-Book Advertising
Posted: July 21, 2009
By: adage.com
SAN FRANCISCO (AdAge.com) — Books are among the last bastions of ad-free content. But they won’t be so forever if Amazon has its way.
The online retail giant has been nurturing a growing e-reader market with its Kindle device; analysts estimate more than a million have been sold since its 2007 debut. And the idea of serving ads in e-books has been a subject of chatter for a while. But Amazon appears to have taken the next concrete step in that direction. Recent reports indicate the online retail giant has filed patent applications to stuff digital books with contextual advertising……..[read entire story]
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