Digital Media Buzz > Amazon applying for in-book advertisement patent for Kindle

Amazon applying for in-book advertisement patent for Kindle

By: crunchgear.com

Before everyone gets in a huff, let’s consider Amazon’s intentions with these patent applications. Surely they would never allow advertisements to be placed in books which you have purchased legitimately at full price, so let’s put that out of our heads.

But what if you could take a few bucks off the cover price at the cost of a few contextual ads relating (if possible) to the book’s content? Personally, I wouldn’t mind — partially because I don’t use a Kindle or intend to any time soon, but more because it’s a no-lose situation. Amazon wouldn’t risk alienating its loyal Kindle base with dirty tricks like this, so it’s safe to assume it’ll be at least somewhat opt-in……..[read entire story]