3 easy ways to personalize video messages
Posted: July 06, 2009
By: imediaconnection.com
One of the standout buzzwords of the moment in online advertising seems to be “personalization.” Marketers are constantly looking for novel ways to scrap the one-to-all marketing approach for an individualized, one-to-one model. Today, mass-market ads are seen as being out of fashion, not relevant to the ad-weary consumer, and not taking advantage of the possibilities opened up by CRM systems, behavioral targeting, and other sources of information about visitors to a website. This one-to-one, personalized approach to marketing has, time and again, been proven to deliver increased conversion and ROI.
According to the 2008 Personalization Survey announced in January 2009 by ChoiceStream, 39 percent of consumers overall are more likely to click on an ad if it is personalized; that number rises to 58 percent among those who shop online at least several times a month. Overall, 41 percent of consumers specified that they would pay more attention to advertising if it were personalized based on their interests………[read entire story]
Loading ...