YouTube To Broadly Release Call-To-Action Overlays, Allow Linking Off-Site
Posted: June 30, 2009
By: techcrunch.com
Tomorrow, YouTube is going to release a very important addition to its suite of advertising products, and it has the potential to have a huge impact for politicians, brands, and charities alike. The funny thing is, you probably thought it was already out there.
The product’s official name is the Call-To-Action Overlay, and it’s about as straightforward as ads come: it’s a semi-transparent pop-up that links viewers to any website you choose. For example, I could place an overlay on a TechCrunch video inviting users to visit the corresponding post we wrote about it. Yes, it’s that simple………..[read entire story]
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