YouTube: Choose Your Own Adventure, Emphasis On “Ad”
Posted: June 15, 2009
By: techcrunch.com
As we all know, advertising has been a tough nut for YouTube to crack. While a lot of videos feature overlaid ads at the bottom, some have been testing in-stream video ads that run before, during and after videos. Today, YouTube is starting to test a new way for users to interact with those ads.
On a “small percentage of videos,” you will now have the option of watching one “Promoted Video” (a video someone is paying for YouTube to promote, so yes, an ad) at the beginning of the clip, or choose to see a few different in-stream ads throughout the clip. And if you choose the one long clip beforehand, you will get to choose which clip you watch. Unfortunately, “none” is not an option……….[read entire article]
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