Digital Media Buzz > Why Search Advertisers Might Like Bing Better Than Google

Why Search Advertisers Might Like Bing Better Than Google

By: paidcontent.org

It’s been less than two weeks since Microsoft finally unveiled the new and improved Bing search, but there’s already a consensus that the changes were mostly cosmetic. Our Joe Tartakoff found that the quality of Bing’s search results still didn’t measure up to Google’s, and TechCrunch

The company studied a small group of searchers, giving them four specific queries so that they’d get the same results on both Google and Bing—and found that Bing users were much more likely to look at the search ads on the right side of the page. On average, 42 percent of Bing searchers looked at those sponsored links, while just 25 percent did on Google (NSDQ: GOOG). The difference didn’t extend to ads that showed up above the organic results; it also didn’t show up in terms of clicks, as ad click-through rates were about the same on both engines…….[read entire article]