Digital Media Buzz > Web Analytics - US Federal Government Cookie Policy Under Review

Web Analytics - US Federal Government Cookie Policy Under Review

By: cmswire.com

Over the last few months, there has been a great deal of activity at the most senior levels of the US Government discussing the use of persistent cookies on federal agency web sites. If you are a Federal Web Manager or Web Analyst, you are painfully aware of the constraints on using cookies and the limitations it causes to a more accurate definition of unique visitor, and some of the more advanced segmentation features available in web analytics solutions.

As part of a greater effort to open up policy discussions, the White House, Office of Science and Technology Policy is taking public comment on the Federal Policy on Cookies as well as other issues impacting use of the Web……..[read entire story]


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One Response to “Web Analytics - US Federal Government Cookie Policy Under Review”
  1. Interesting story to say the least. I wonder how other governments have dealt with this issue in the past…

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