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Usability: The Cornerstone of E-Commerce/CRM Convergence

By: ecommercetimes.com

E-commerce is one bright spot in the current economy, and many companies are looking for ways to boost online sales as offline revenues languish. One trend that’s gaining steam is the convergence of e-commerce and CRM applications to maximize upsell and e-marketing opportunities.

Online retail salesĀ  in the U.S. are projected to reach US$156.1 billion in 2009, jumping to over $229.1 billion by 2013 and accounting for 8 percent of total U.S. retail sales, according to a recent report by Forrester………[read entire story]


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