Digital Media Buzz > The Very Long Tail Of Facebook Applications

The Very Long Tail Of Facebook Applications

By: allfacebook.com

Earlier this week I published an article about the long tail of Facebook Pages, exploring the distribution of fans among over 1.2 million Pages. Today I decided that it would be a good idea to do a similar analysis of Facebook applications, the findings of which are a stark contrast to Monday’s article. One thing that’s immediately clear is that Facebook applications have an extremely steep drop off from the top applications. The most interesting statistic that I found was that over 60 percent of applications have between 1 and 100 monthly active users.

Also of interest was that 46,604 applications have at least 1 daily active user as of this morning. So what was the average number of users for any given application? Not including those applications with 0 monthly active users, the average number of monthly active users for any application was 9,437. Additionally the average number of daily active users is 790. So what does this mean for application developers? It really depends on what a developer’s goal are. Only 1 percent of applications currently have over 75,000 monthly active users but that doesn’t mean other applications never surpassed the 75k threshold (75k being an arbitrary limit in this case)……..[read entire article]