Digital Media Buzz > Pro Tools for Social Media Monitoring and Analysis: Sysomos Launches MAP and Heartbeat

Pro Tools for Social Media Monitoring and Analysis: Sysomos Launches MAP and Heartbeat

By: readwriteweb.com

Sysomos, a Toronto-based startup, officially launched its two flagship products this morning: MAP (which stands for ‘Media Analysis Platform’) and Heartbeat. Both products are incredibly powerful (but costly) social media monitoring and analysis tools. In many ways, it is probably best to think of MAP and Heartbeat as companion pieces. Heartbeat basically provides a subset of MAPs features and is somewhat similar to Radian6’s social media tools, with a strong focus on making it easy for companies to track social media metrics. MAP, on the other hand, is a far more powerful and flexible analysis tool.
Maybe the real question to ask is actually: What can’t MAP do? MAP gives its users the ability to research any topic on blogs, social media sites, and in traditional news media reports…….[read entire article]