Online Video Is Larger than Blogging or Social Networking?
Posted: June 06, 2009
By: reelseo.com
With the recent release of statistics that show only about 1% of video consumption is online or mobile, can online video really be larger than blogging or the social networks? According to new information from Trendstream (remember, the guy who said “broadcast mode is dead”) based on research done by Lightspeed Research (apparently based on surveys), online video is the biggest of the three with 72% of US web surfers taking in a video at their favorite video site earlier this year. If that’s the case then it could very well be the most popular of the three.
Building on from that Lightspeed also says that 62% of those that responded said they watch at least one clip per week which they estimate comes out to 97 million weekly viewers, a number that Trendstream recently quoted as saying enough to rival TV viewers. According to Nielsen, who we know uses panel-based research, there were about 117 million for that same time period…….[read entire article]
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