New Formats Give Online Video Ads Potential
Posted: June 29, 2009
By: adage.com
NEW YORK (AdAge.com) — For years, the promise of online video advertising has been just that — a promise. The reality has been a big disappointment: ads that look and feel like TV, and are repurposed from TV creative, only much more annoying.
The reason for this is twofold: advertisers and agencies were reticent to spend money on new creative for online video, and the video market itself was splintered, and lacked the kind of content advertisers were comfortable with………[read entire story]
Loading ...