Just Having an iPhone App Isn’t Enough
Posted: June 06, 2009
By: adage.com
NEW YORK (AdAge.com) — With nearly 48,000 iPhone applications in circulation, it’s easy to forget how young the mobile “app economy” really is. The iTunes App Store has been around only 11 months; it registered its billionth download after nine months.
Once, just having a smartphone application was enough, but the era of novelty — the blowing, shaking, one-trick-pony app — is pretty much over. To rise above the clutter, an app has to be truly useful, whether it’s created by a brand or by an entrepreneur. ..….[read entire article]
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