Is Free Shipping More Attractive Than A Dollar Discount?
Posted: June 04, 2009
By: getelastic.com
Plenty of studies suggest customers want demand free shipping: 61% online shoppers prefer to shop with a retailer that offers free shipping than one that doesn’t. — Forrester Research (2007): 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges. — PayPal, comScore (2008): 60% claim free shipping is a reason they are more likely to shop online. — Harris Interactive (2008): 90% believe free shipping offers would entice them to spend more online. — The Conference Board (2008)
David Bell, marketing professor at the Wharton School even observed that “For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10.”………[read entire article]
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