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How to Win at Social Media

By Interactive Advertising Bureau

Marketers are looking to maximize the effectiveness of this new medium and are developing social advertising that heightens relevance and engagement through the use of profile data within the ad units themselves, as well as the use of social graph data to target ads.

These best practices are intended to help protect consumer privacy, ensure transparency for what and how data is being used, and to define consumer permissions. The purpose of this document is to provide best practices that illustrate, inform and facilitate greater adoption of the medium by defining creative components, data usage, consumer control and privacy guidelines and by providing social advertising examples.

This document outlines recommendations for these key social advertising topics and is intended for social networks, publishers, ad agencies, marketers and service providers delivering social advertising. These best practices were developed via a thorough examination of the critical consumer, media and advertiser issues to help social media further realize its advertising potential.

To download this white paper, click here.