How Firefox Gets Grassroots Marketing Right
Posted: June 11, 2009
By: adage.com
At times it feels like the ad industry is constantly besieged by bad news: Budgets are getting trimmed, mass audiences are splintering into niches, display ad click-through rates are at all-time lows and no one has figured out the social-media equation just yet.
Couple that with an increasingly cluttered and information-saturated marketplace and it’s no wonder advertisers and agencies are constantly looking for new strategies and approaches………[read entire article]
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