How a kids video start-up stays afloat
Posted: June 27, 2009
By: news.cnet.com
It had been just over a year since he launched his site of community-vetted YouTube videos–where kids can watch Elmo, cutesy animal videos, or “Big Comfy Couch” without the accidental off-color search mishap. And, despite its popularity, he couldn’t find a way to make it sustainable or survivable without adverse impacts.
So, earlier this month, at two in the morning, he wrote a long explanatory note to Totlol’s users that ended with, “I’m closing Totlol down. Life goes on.” Then he went to sleep. “I woke up to hundreds of messages,” he says. While Ilan was asleep, TechCrunch wrote a short post about the closing of Totlol and “they stirred things up,” says Ilan………[read entire story]
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