Gold Mine or Legal Mine Field: Pay Per Click Ads vs. Trademarked Keywords
Posted: June 23, 2009
By: ecommercetimes.com
Google’s widely used AdWords program lets advertisers purchase keywords that may be registered trademarks of their competitors, linking their own Web sites and promotional content to those terms. Trademark holders are calling foul, arguing that Google’s system causes confusion among consumers. So far, though, a legal victory has eluded them.
Since its conception in 1996, Google’s (Nasdaq: GOOG) search engine has played a key role in redefining not only the role of the Internet, but also the accessibility of the Internet to the end-user. This characteristic can be further exemplified by the company’s unofficial slogan “to organize the world’s information and make it universally accessible and useful.”…….[read entire story]
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