Future of Advertising? Print, TV, Online Ads
Posted: June 01, 2009
By: adage.com
BATAVIA, Ohio (AdAge.com) — A research project commissioned late last year with dire-sounding rhetoric about a crisis in advertising has produced decidedly calming conclusions. Among them: Threats posed by DVRs and clutter to TV ads are overblown; print and online advertising are effective; and word-of-mouth about brands is largely driven by paid media ads
The Future of Advertising project, undertaken by the Wharton School in cooperation with the Advertising Research Foundation in December, bears its first fruits with 21 papers to be published in the ARF’s Journal of Advertising later this month……..[read entire article]
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