Digital Media Buzz > Flash Gaming Payments Heat Up: Heyzap Launches Microtransaction Platform

Flash Gaming Payments Heat Up: Heyzap Launches Microtransaction Platform

By: techcrunch.com

Heyzap, the Y Combinator startup that offers an easily-embedded widget containing thousands of Flash games, is launching a major new product today that introduces the company to an entirely new source of revenue. Dubbed HeyZap Payments, the platform offers developers a way to easily integrate a microtransaction system into their games, which could be a boon for both developers and Heyzap alike.

Up until now one of the problems plaguing small-time Flash game developers has been monetization. These games are often ripped from the sites from which they originated, so aside from ads that are integrated into the games, developers haven’t had many good ways to generate revenue. Heyzap Payments may help change this: regardless of where a Flash game is embedded, its developer will be compensated for any in-game purchases through the HeyZap platform. Co-Founder Immad Akhund says that the platform is extremely easy for developers to integrate, with a “drop-in” set of code (he says it shoud require about as much effort as integrating Google Analytics would)………[read entire story]