Everyone Thinks He Can Be a Social-Media Marketer
Posted: June 16, 2009
By: adage.com
At Ad Age’s 2004 New York Advertising Week panel, “Money Talks: The view from the CMO’s office,” Ad Age editor-moderator Scott Donaton noted that the average tenure of a chief marketing officer is 22.9 months — half that of the average CEO.
Why is marketing so expendable? Said Paul Guyardo, then Kmart’s CMO: “We’re an easy target. Everybody likes to think they’re a marketer and can do our job. It’s easier to get rid of us than to adjust the real problems affecting sales.”……….[read entire article]
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