Digg’s New Advertising Platform; Marketers Pay Based On Diggs
Posted: June 04, 2009
By: paidcontent.org
The line between traditional content and advertising on Digg is about to get much much smaller. The news-sharing site announced plans Wednesday for a new advertising platform that will intersperse ads among the streams of stories.
Just like with stories, users will now be able to vote on ads that show up in the streams (Click on the thumbnail to the right for an example). Advertisers will then pay depending on the popularity of their content. “The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system,” says Digg Chief Strategy Officer Mike Maser in a blog post………[read entire article]
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