Digital Media Buzz > Can Marketers Produce ‘Digg-Worthy’ Content?

Can Marketers Produce ‘Digg-Worthy’ Content?

By: adage.com

NEW YORK (AdAge.com) — Founded in late 2004, social news site Digg helped define Web 2.0 at the outset and made a celebrity of co-founder Kevin Rose. It has inspired a host of imitators and quite a lot of speculation over when or how it would become profitable and if or when it would be acquired. Now the site is launching Digg Ads, its bid to move away from static banners and apply the social nature of the site to advertising.

Digg Ads will allow users to vote ads up or down or share them with friends, just as they do news stories. And marketers are rewarded when ads resonate with users. The more an ad is “dugg,” the less the advertiser pays on a cost-per-click basis. Ads that don’t perform are buried by the Digg community and priced out of the system. ……..[read entire article]