Can Alice.com Lure CPG Players Back to E-commerce?
Posted: June 24, 2009
By: adage.com
BATAVIA, Ohio (AdAge.com) — Package-goods marketers tried — and largely rejected — e-commerce about a decade ago. But their interest has rekindled lately, and a novel start-up named Alice.com is betting they’re ready to party again like it’s 1999.
After months in beta, Alice.com was set to go live today as an online marketplace for everything from laundry detergent to body wash to lipstick, but with a more compelling economic proposition for consumers and brand marketers than conventional e-commerce. ………[read entire story]
Loading ...