Are Content Marketers Making A Mistake With Opt-in Content?
Posted: June 21, 2009
By: reallypractical.com
“Everything that becomes digital will become free. There will be a free version, either you will be competing with free or giving it away for free and selling something else. If it is not zero today, it will be zero tomorrow.”
As you can tell from the quote above (as reported on Techcrunch) Chris Anderson, Wired Editor-in-Chief and author of The Long Tail, likes the word ‘free’. His latest book is entitled Free: The Future of a Radical Price and his speech at Wired’s Disruptive By Design conference touched on what free means for the media industry……..[read entire story]
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