Digital Media Buzz > Ad Industry to Gather for 3rd I-COM Global Summit On Online Media Measurement

Ad Industry to Gather for 3rd I-COM Global Summit On Online Media Measurement

By DMB - Press Release

Lisbon, March 10-12th, 2010 Summit Will Help Emerge “True Picture” for Digital Advertisers

NEW YORK — By the opening day of the 3rd Global Summit On Online Media Measurement, March 10, 2010, some leading marketers will spend more than 20 percent of their total ad budgets on digital advertising. However, that growth is challenged by the audience fragmentation of 10 digital media platforms (web, mobile, iptv, etc.), and the increasing number of ad formats, metrics and measurement approaches. Coupled with a difficult economy, discovering the “True Picture” of what happens with advertiser investment is now more important than ever.

The I-COM (International Conference on Online Media Measurement) announces today that the 3rd I-COM Global Summit will be held March 10-12th, 2010 in Lisbon, Portugal and will help set a path towards a “True Picture” for marketers while updating participants on the worldwide progress made on existing measurement initiatives. Topics to be covered at the event will include keynotes on the future vision and integration of online measurement, The True Value of Search, Multi-Channel Attribution Management, Three Screen Measurement, Cross-Channel Insights / Measurement Mashups and Social Media Measurement to name a few.

This unique industry-backed event has been conceived with the support of the international bodies representing the most influential participants in the digital advertising industry:

• AAAA (American Association of Advertising Agencies)
• ADMA (Asia Digital Marketing Association)
• CAA (Chinese Advertising Association)
• EACA (European Association of Communication Agencies)
• EGTA (Association of Television and Radio Sales Houses)
• EIAA (European Interactive Advertising Association)
• FEDMA (Federation of European Direct & Interactive Marketing)
• IAA (International Advertising Association)
• IAB Europe (The Trade Association for the Digital and Interactive Marketing Industry in
Europe)
• IAB US (Interactive Advertising Bureau)
• IFABC EMEA (International Federation of Audit Bureaux of Circulations, Europe)
• MMA (Mobile Marketing Association)
• OPA Europe (Online Publishers Association)
• WOMMA (Word of Mouth Marketing Association)

“Accurate and reliable interactive media measurement is the fuel that will drive the market forward,” says Randall Rothenberg, president and CEO of the Interactive Advertising Bureau (IAB). “We are proud to participate again in I-COM and look forward to the healthy debate and sharing ideas with all participants as we continue to hone the already extraordinary measurement capabilities of digital media.”

The conference will be held in English. Current program and venue information are available at www.i-com.org.

The I-COM (International Conference on Online Media Measurement - www.i-com.org) is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation, information sharing and working toward consensus on best practices.