YouTube Offers Brand Partners Another Carrot: Google Analytics For Their Channels
Posted: May 21, 2009
By: techcrunch.com
YouTube, a site that was once notorious for pirated content and user-generated videos that were practically useless to brands, has made great strides in the last few years as it looks to appeal to its growing number of advertisers and content partners.
Today the site is adding a new feature that makes the platform even more useful, adding Google’s powerful (and very popular) Analytics reporting to YouTube brand channels, adding some credence to YouTube’s claim that it’s the “world’s largest focus group”………[read entire article]
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