Video, TV and Mobile Usage
Posted: May 21, 2009
By: bizzia.com
Nielsen has produced the Three Screen Report for the 1st Quarter of 2009. The report shows that “The average American every month watches approximately 153 hours of TV at home. In addition, the 131 million Americans who watch video on the Internet watch on average about 3 hours of video online each month at home or work. The 13.4 million Americans who watch video on mobile phones watch on average about 3 ½ hours of mobile video each month.”
It does show a general trend that teenagers are watching more and more video on their mobile, 18-24 timeshift their viewing and the desire to consumer ‘visual’ content remains strong, indeed growing……[read entire article]
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