Using Analytics For Local Search Optimization
Posted: May 04, 2009
By: searchengineland.com
Many businesses seek to target local searchers for their products and services, and careful review of a site’s analytics is one of the key weapons in a local business’s competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.
I recently had the pleasure of speaking at the SMX Search Analytics conference, and one of the topics I spoke upon was how to use Google Analytics in optimizing local sites. Some of the examples in this article come from that presentation, and I’m adding a few other details to the mix……..[read entire article]
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