U.S. mobile video viewers grow to 13.4 million in Q1
Posted: May 25, 2009
By: fiercemobilecontent.com
The 13.4 million Americans who watched video on their mobile handsets in the first quarter of 2009 viewed an average of 3.5 hours of content each month, according to Nielsen’s quarterly Three Screen Report.
Nielsen reports mobile video viewer totals grew from 11.2 million in Q4 and from 8.8 million in the first quarter of 2008 (a 52 percent year-over-year increase)–however, average mobile viewing time per month slipped quarter-over-quarter, dropping from 3 hours and 42 minutes in Q4 to 3 hours and 37 minutes in Q1 2009. The most viewed categories: Comedy and weather..……[read entire article]
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