Digital Media Buzz > Selling Social Media Isn’t Hard; Implementing It Is

Selling Social Media Isn’t Hard; Implementing It Is

By: adage.com

Phil JohnsonThe biggest news for agencies about social media is that clients are starting to buy. If you thought selling social media was hard, wait until you start to deliver it. In the past three months, we’ve seen a handful of clients commit hard dollars, and after a couple of years of talking theoretically, we’re discovering that implementation has its own challenges.

I’ve been reminded several times in my career that a passion for craftsmanship makes great agencies. Social media requires no less craft than creating an effective print piece or website. Something as simple as creating a corporate Facebook page comes with its own set of complexities and requires an understanding of the platform and its capabilities. Who in your agency has those skills? ……[read entire article]