Reduce Abandonment - SeeWhy
Posted: May 13, 2009
By: websitemagazine.com
Conversion is one of the most critical metrics for understanding website (and of course marketing) performance. It reveals how effectively enterprises motivate website visitors to act on their unique selling propositions.
One of the barriers to understanding “conversion” is the recognition that a conversion goal doesn’t have to be transactional. In fact, conversions move far beyond making a sale alone and even include getting visitors to register, open an account, request a quote, or simply visit a certain page. While most Web professionals already measure conversion, it is a difficult metric to optimize due to many factors which can affect performance at any moment in time. What if you could identify why visitors were abandoning your pages?…….[read entire article]
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